Conversion Rate Optimization Services

95% Of Your Site Traffic Isn't Converting. It's Time To Start Thinking Why.

If you’re selling online, there will be times when a potential customer visits your site and doesn’t buy anything. You lose conversions as visitors leave your site without making a purchase. Conversion rate optimization (CRO) is a process that focuses on persuading more people to take the desired action you want them to take on a page, your online store, or your app. The end goal is to increase revenue per customer and acquire more visitors. It also helps you lower your customer acquisition cost by converting maximum visitors.

Website is only as good as its ability to convert. If it fails to convert visitors into customers, you're losing out on a lot of sales. Our experienced team at WebChanakya uses CRO techniques that we've tested and refined over the period.

What does our Conversion Rate Optimization Services include?

Site Audits
Website Analytics
Conversion Tracking
Conversion Optimization
Landing Page Optimization
Product Page Optimization
A/B Testing
Speed Test
Navigation Optimization
Usability Tests

Website Analytics

Our CRO Services will help you identify how your website is performing right now. Our CRO expert will analyze the data to know how many people are coming to your site and what exactly they are doing on your website. Our focus will be on improving your site's user experience so that you can attract more people who are interested in your product. We use proven methods and processes to convert your visitors into buyers.

Conversion Tracking

Once you have identified the problems with your website, our team will create an effective plan for converting your visitors into buyers. This means that we'll track all the actions taken by your visitors on your website. We'll then make sure that these actions lead to conversions. For example, if you sell products, we'll check whether or not people are buying from you. If they aren't, we'll work on changing things like your pricing structure, design, content, and action button to get them to buy.

Site Audits

A site audit is a thorough analysis of your website. During this process, our team will look at every aspect of your website: from the way your pages load to the overall layout and design to user behavior. Once we finish analyzing everything, we'll share our findings with you. You'll also receive recommendations based on the results of our audit. These recommendations will include changes to your site that will help you achieve better sales.

Conversion Optimization

After we complete the site audit, we'll start working on optimizing your website. We'll do this by testing different elements of your website. We'll test different page layouts, designs, colors, fonts, images, videos, and other aspects of your website. After we've completed the tests, we'll present you with a report detailing the results of each test. Based on the results, we'll strategize specific improvements to your website that will help you reach your sales goals.

Landing Page Optimization

If you want to drive more traffic to your website, you need to optimize your landing pages. We understand that a well-optimized landing page can generate higher sales than regular websites. We will optimize your landing pages in a way that they contain information about your ecommerce and convince e-commerce shoppers to make a purchase.

A/B testing

AB testing allows to compare two versions of your site elements. You can track website visitor behavior to see which version performs better. You can improve your site design with this. A/B testing can be started small and scale up later. Try out a single variation on a landing page. You can repeat the process if the results look good. You may want to do multiple variations at once.

Our Custom Ecommerce CRO Approach

CRO Audit

In a CRO audit, you review all the marketing, technical and creative aspects of your current campaigns to understand how and where consumers are losing interest or converting.

Identify Scope

Gaps may exist in the way you’re currently performing online. We identify the existing gaps and map a strategy that bridges the gap between where you stand currently and your goals.

Strategy Implementation

With a set of strategies and tactics that help you improve your sales, we will implement Conversion Rate Optimization for a better user experience and to increase conversions.

Key Metrics of Conversion Rate Optimization

Bounce Rate

Bounce rate refers to the percentage of people who leave your website without making any purchase. A low bounce rate means that your website loads quickly and provides good customer service. On the other hand, a high bounce rate indicates that your website takes a lot of time to load.

Entrance

An entrance is when a visitor enters your website but doesn't click through to another page. Entrance rate refers to the percentage that your website receives from new visitors. An entrance rate of 1% means that only 1 person out of 100 visits your website.

Click-through Rate (CTR)

The higher the CTR, the higher the click-thru rate, but if the website doesn't lead to a sale, higher CTR doesn’t mean that much. The conversion ratio (the percentage of people who convert on a given page) is more useful for determining the effectiveness of content.

Pages Per Visit

This metric helps you determine whether your visitors are spending enough time on your website. If your average visitor spends less than 5 minutes on your website, then it's likely that your website isn't providing value to them.

Page Load Time

Your page load time is the amount of time it takes for a web browser to display a webpage. Page load time is measured in seconds. Your page load time should be under 3 seconds. If your page load time exceeds 3 seconds, then it may indicate that your website is slow.

Leads Generated

Leads generated is the number of contacts you receive from your website. Leads generated is also called lead count. Lead generation is important because it allows you to convert your prospects into potential buyers.

Website Traffic

Traffic refers to the number of visitors to your website. High traffic means more leads and sales. Low traffic means fewer leads and sales.

Exit Rate

The exit rate is the percentage of people who left your website without completing a transaction. Exit rate refers to the percentage who abandon your website after visiting just one page.

Cost Per Conversion (CPC)

CPC is the price paid for each sale made. Lower the CPC, better is our conversion rate optimization.

Why Conversion Rate Is So Important for Online Success

An analysis of your website might reveal that there are opportunities to improve the user experience. You could be attracting new customers, but not converting them into buyers.

An ecommerce conversion optimization service can help you identify the barriers to increasing sales, opportunities to improve the user experience and increase conversions. Here are a few of the ways that CRO services can help your business:

Customer Segmentation

CROs can analyze and recommend strategies to target specific groups of customers based on demographic, psychographic, and more, reducing bounce rates and increasing conversions.

Customer Experience

CROs can help you identify improvements to your website, such as navigation, product layouts, or customer support. CROs can also work with developers to make improvements to the look and feel of your site.

Increased Conversions

CROs can help you increase the number of people who complete purchases by improving the experience of your checkout process. CROs can offer tips for designing a checkout process that leads to an easy and pleasant user experience.

Better Search Engine Ranking

Search engines such as Google and Bing rank sites based on several factors, including the quality of their content and how easy it is for users to navigate. It adds as a bonus for your SEO strategy and SERP ranking.

How does WebChanakya increase your eCommerce Conversion Rates

Focus on the top of the funnel first

When we want to improve our conversion rate, our prime focus remains on the top of the conversion funnel. We do this by improving your landing pages, product descriptions, call to actions buttons and more.

Improve your landing pages

Landing pages are the first place where most customers will interact with your brand. They're often used to collect information about your products and services. Landing pages are typically designed to make the user experience easy and pleasant. Make sure your landing pages have clear product images, calls to action to improve your landing page conversion rate. A call to action is an instruction that tells users what they need to do next. Calls to actions include things like "Buy Now," "Sign Up," and "Call Us."

Use visual elements to attract attention

People don't read text very well anymore. Instead, they prefer images and videos. Make sure your landing pages contain plenty of these kinds of visuals. You can use photos, infographics, and other graphics to draw attention to certain parts of your landing page. These visuals should help users understand the benefits of buying your products or signing up for your services.

Improve your category pages

Category pages are similar to landing pages but they target specific categories of products or services. Category pages are especially useful when you offer multiple products or services. For example, if you sell shoes, you could create separate category pages for men's shoes, women's shoes, kids' shoes, etc. Each page would feature only shoes related to its particular category.

Improve your product pages

Product pages are the main part of your online store. They show off all of the details about your products and let users buy them directly from your site. Your product pages should include lots of pictures and detailed descriptions. This helps potential buyers see exactly what they'll get when they purchase your products and help them make informed decisions.

Add reviews and ratings

Reviews and ratings are important because they give your customers insight into how other people feel about your products. If someone has had a bad experience with a product, it's much more likely that person won't buy it again.

Reduce shopping cart abandonment

Shopping cart abandonment refers to when a customer adds items to their cart but doesn't complete the checkout process. It happens when shoppers abandon carts without completing purchases. The best way to reduce shopping cart abandonment is to add features that encourage customers to finish their orders. Some common ways to do this include: Offering free shipping Adding discounts Providing gift cards Offering rewards programs

Improve your add-to-cart rate

If you want to increase sales, you need to improve your add-to-carts rates. The higher the percentage of visitors who click on the Add To Cart button, the better. To increase your add-to-card rate, you can try adding special offers to your landing pages. You can also ask your email list subscribers to share your deals with friends.

Improve the checkout experience

When people visit your website, they expect to be able to quickly find information and make purchases. That means having a simple, easy-to-use checkout process. Make sure your checkout process includes clear navigation links, a short description of your payment options, an option to pay by credit card, and easy access to social media sharing buttons.

Focus on the user experience

A good user experience (UX) is one that makes it easy for customers to navigate through your website and find what they're looking for. A great UX will keep visitors engaged throughout their time on your site.

Why choose WebChanakya for CRO services?

WebChanakya's experience team of digital marketers is best in class ecommerce CRO agency which specializes in the areas of increasing online sales and improving ecommerce site performance. Our primary focus is on website conversion rate optimization and we understand how important it is for you to increase your e-commerce conversion rate.

Our CRO experts are well-versed in all the latest tools and technologies required for effective CRO services. We use a systematic and proven methodology to help you achieve optimal results. This includes understanding your target audience and buying patterns, analyzing your current campaigns, and performing keyword research to find out which keywords are most effective for driving traffic.

Here is why WebChanakya is your go-to Conversion Rate Optimization Agency:

Our CRO services will give you better ROI!

Our team has an average of 8 years of experience in the field of CRO and knows the best way to drive your sales online. We start by analyzing your web page, and its content, navigation and functionality. Then we will test different elements of your website to find out how to make your visitors convert more.

Our CRO experts will work with you to help you achieve your goals.

We have a proven track record of delivering high-quality results for our clients. If we can’t make you more money, we will tell you why we can’t.

We are fast and efficient.

We aim to be your partner in improving your online business performance. Our conversion rate experts have worked with hundreds of businesses and has extensive knowledge of the industry and technology that you operate in.

You will get more leads and more sales.

With our CRO strategy, you will get higher conversion rate, more sales and more leads. We’ll help you increase your goals by making your site more user friendly so your visitors can stay on your site longer and buy more.

Our strategy is based on your business goals.

We have a very different approach to CRO than many other CRO providers. We focus on building long-term relationships with our clients so that we can understand their unique needs.

Our pricing is fair and transparent.

We know that not all clients can afford big-ticket services like retargeting. So, we provide our services at reasonable prices and make sure our clients know upfront what they are getting.

We have an excellent track record.

We’ve helped many of our clients to double or triple their revenue. We are confident that we can help you too!

We are committed to excellence.

We believe that all of our clients deserve the highest quality of service. To achieve this, we go above and beyond the call of duty.

We are most than just a CRO Agency

WebChanakya is a digital marketing agency that specializes in Ecommerce. We offer the following - SEO Services, social media marketing, website design, facebook ads management, email marketing service, content marketing and much more.

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Human-Centric marketing approach
Pool of experienced digital marketers
Dedicated account manager for all projects
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Frequently Asked Questions

Conversion Rate Optimization FAQs

1What Is Conversion Rate?

It is the number of conversions divided by the total number of visits or leads. In other words, it’s the percent of visitors who take some kind of action after visiting your site.

2How To Calculate Conversion Rate?

There are two different methods to calculate: 1. First Method - Total Conversions / Total Visits 2. Second Method - Total Conversions/Total Leads

3What Is a Good Conversion Rate?

An average rate is between 1% and 3%. Anything above 3% is considered excellent.

4What Is Click Through Rate?

Click Through Rate (CTR) is the ratio of clicks to impressions. CTR is calculated as follows: Clicks Number of times users clicked on any link on your site Impressions Number of times your ad was displayed on any screen on your site CTR Clicks / Impressions

5Why Do I Need To Track My Conversion Rates?

Tracking helps you understand how well your marketing efforts are working. This allows you to optimize your campaigns so that you get more traffic and conversions.

6How do you track Your Conversion Rates?

You can track using Google Analytics. For example, if you sell products online, you can use Google Analytics to see which pages on your site drive the most traffic and then determine which ones convert the highest.