Ecommerce Social Media Marketing

It's not just about selling your products. It's about building relationships with people.

It’s no secret that social media usage has grown tremendously these days. According to research, 72% of internet users use social platforms to get more information about an ecommerce brand and 66% use these platforms to research about the products they want to purchase. This means that if you don’t market yourself on social media, you are missing out on reaching millions of people.

 
The power of social media presence is more than just getting likes and followers. It's about engaging customers and growing the following. Our approach involves making your brand stay on top of customer's minds, increase awareness, customer trust, loyalty and referrals. Our decade of experience in social media marketing will help increase traffic to your website, increase conversions, and make a lasting impression on potential customers. 

It is not surprising that social media has made its way to ecommerce and the world of online shopping.

Drive Results with our SMM Services

Social Media Marketing

Our team of social media experts understand the importance of having a strong brand presence online. Our efforts are integrated towards connecting with the target audience, building brand trust and increasing loyal customers. The more a brand engages and interacts with their audience, the more they are likely to remember the product. This leads to increased sales and repeat purchases. 

Brand Management

WebChanakya helps brands engage with followers, which in turn helps build brand awareness and make businesses more visible online. Our approach to building brands includes using promotional strategies that drive traffic to the ecommerce store, convert them into customers, and retain them post-purchase. Our Ecommerce marketing is focused on achieving maximum conversions and maximizing ROI.

Social Media Advertising

Social Media Advertising is a powerful and effective way to market your products. Right from setting up the Facebook Ad Account to running ad campaigns in Facebook and Instagram respectively, our team has the expertise required to generate maximum ROI from ad campaigns. We analyze, monitor & scale the campaigns to increase conversions. These advertising campaigns set up will help shoot up sales by engaging and encouraging potential buyers to purchase products online. 

Online Reputation Management 

More than 50% of the people check reviews and ratings of a product when purchasing online. Reputation can make or break an online store. We help brands build and maintain a positive reputation and trust in order to ensure that customers make good purchases. Our reputation management services protects business against negative reviews and monitor the discussion going around about the ecommerce store.

Content Writing

Offering valuable content creates an opportunity for potential buyers to share message with their social media followers and drive traffic back to the website. We create blog posts, images, memes, infographics, videos, presentations, web copy, and so on to continuously engage audience, drive traffic to the store and in turn increase conversions. 

Video Production

Video content allows the consumer to see a product, its information, its use and other details before making a purchase decision. From video ads to instructional videos, to product demos, to how-to videos, we create videos that are not only engaging but help users make an informed decision.  

WebChanakya's Social Media Marketing Process

Goals

 

  • Awareness
  • Leads
  • Sales
  • Customer
  • Product
  • Marketing

Platforms

 

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • Pinterest 
  • And Others

Implement

 

  • Visual Branding
  • Calendar Planning
  • Content Creation
  • Hashtags
  • Publishing
  • Scheduling

Measure

 

  • Measure
  • Analyze
  • Identifying gaps
  • Reporting
  • Meeting

 

Why Social Media is crucial for Ecommerce Marketing

Drive Results with Strong Online Presence

Top 6 Social Media Channels for Ecommerce Marketing

How Can A Social Media Marketing Campaign Help My Online Store?

 

It Helps Build Brand Awareness

With nearly 2 billion monthly active users and 600 million daily active users on Facebook alone, there’s no excuse not to have a presence on social media platforms. The more consumers see and interact with your brand, the more likely they are to associate your brand with a specific category of products, and experiences.  

It Helps Build Relationships with Influencers

Ecommerce Marketing Strategy today is all about influencers promoting a brand's product. Building relations with influencers is a great way to gain credibility and increase sales. It helps you to create authentic connections with your customers by allowing you to tap into their networks and gain access to their followers. 

Your Store can Sell Products Directly on Social Networks

If you sell physical goods, social channels allow you to sell your products directly to your fans and followers. Setting up Facebook Shop & Instagram Shop will help increase direct sales.

It Maximizes Your Conversions

The best thing about having an online presence is that it gives you the opportunity to be in direct contact with your customers. By responding to comments and questions, you can build relationship with your customers and encourage them to purchase products and become brand advocates.

You Witness Improved SEO Rankings

According to research, social media activities can have a direct impact on search engine optimization (SEO). In particular, Google says social signals can play a large role in determining how a website ranks on a SERP (Search Engine Results Page). The more people talk about your brand and its products online, the better the website will rank on SERP.

A Platform for Better Customer Service

Social channels provide a platform where businesses can respond to customer complaints and concerns quickly and easily. Customers appreciate being able to communicate with companies via social networks rather than having to call or email.

It Helps Optimize Campaigns through Social Listening

Using social listening, businesses can monitor conversations happening across multiple social channels. This lets brands know what people are saying about your company, competitors, and industry.

These insights become the base to make inform decisions about how to market to the target audience. For example, brands might decide to change the current strategy based on what people are saying about them on Twitter.

 

🚀 GROWTH IS EASY WITH webChanakya 

  • Human-Centric marketing approach

  • Pool of experienced digital marketers

  • Dedicated account manager for all projects

  • Scalable Marketing Framework

Don't know where to begin?

Importance of Social Media Marketing Strategy for Ecommerce

Do I Need To Hire An Ecommerce Social Media Marketing Agency?

If you are an online business owner, you are aware of the importance of ecommerce social media marketing. The fact is, ecommerce social platforms have evolved to become one of the most powerful tools for getting your business in front of your target customers. With the explosion of social platforms, your customers now have the power to instantly find out more about your products and services. They can make instant buying decisions, comment on your products, ask for details, and even share their experience with friends. Here are the major benefits of hiring an ecommerce agency.

Search engines are getting smarter about what you do online, and how it affects your search rankings. They're integrating updates, Tweets, profile information and even comments into their results pages. This means that they're taking into account the amount of social interaction around your brand, and giving you credit for sharing those interactions with others.

The more people share your content, the more traffic they'll send to your site, and therefore, the more likely your site will rank high in Google. In fact, some experts say that social channel signals could even make up 10% of what determines where you rank. So, if you want to increase your chances of being seen and heard, you'll need to start sharing.
Creating brand awareness is all about building relationships. People have become so accustomed to interacting with brands on social networks that it has become a natural part of the way that they communicate and shop.

 And if you're looking to build a stronger online presence, you'll want to make sure that you're engaging with followers. The goal here is to make followers feel like part of your team. If someone asks a question, help answer it. If someone mentions a product, offer support. And don’t forget to thank your followers for the feedback they leave for your brand. Accordingly, when you do engage, be genuine and helpful.
Social platforms like Facebook, Twitter and Instagram offer marketers a way to connect with consumers in a personal manner. By creating a presence on these platforms, businesses gain access to millions of potential customers. However, it takes more than posting pictures and engaging in conversations to earn customer loyalty. In fact, one study showed that 92% of people prefer to deal with brands that provide useful information rather than just selling products. This type of interaction builds trust, which ultimately leads to increased sales.
A full-service ecommerce marketing agency can help you to reach a wider audience of potential buyers and convert your visitors into actual buyers.

Why Choose WebChanakya as your Social Media Marketing Agency?

WebChanakya has a team of qualified professionals in all aspects of Social Media Marketing. From Ecommerce SEO to Content Marketing to Influencer Marketing, our professionals have the expertise and skills to deliver high quality services to clients across the globe.

Our ecommerce services and ecommerce social media marketing plans will not only generate high quality traffic from social and digital platforms but also ensures that your online store gets maximum sales and increases ROI.

Expertise and Experience in Ecommerce Marketing

Our team has a hands-on experience in different verticals of the ecommerce business. We have marketing experts in Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more. Our expertise lies in creating and managing large-scale campaigns.

Focus on Quality and Efficacy

Our goal is to exceed the expectations of our clients and deliver the best possible solutions. We closely work with clients to determine their unique requirements and develop a strategy to ensure that they achieve their objectives. Our expertise lies in creating digital solutions and innovative campaigns.

Dedicated Support Team

We have a dedicated team who always stays updated and aware of the latest trends on different platforms. Our team includes passionate professionals who can help you manage your presence and drive revenue growth.

Flexibility

We understand that not everyone has the same needs. That’s why we provide flexibility to our clients regarding customization and implementation of strategies that best match your business goals. 

Increased ROI

Our team has an incredible understanding of customer behavior and how to drive customer engagement. We work with you to set realistic expectations and milestones. We can create custom strategies that are aligned with your brand and give you the best ROI. 

 

Frequently Asked Questions


Social Media Marketing FAQs
1What is the role of social media in ecommerce marketing?
The use of social media can provide an ecommerce store an incredible platform for promoting their products. They can increase their visibility and market reach by sharing interesting content to attract new followers. By making content interesting, brands will be able to build a good relationship with their audience. With the help of social media management, ecommerce stores can easily reach out to the right audiences at the right time, therefore improving sales.
2What is a social marketing strategy?
A social strategy is a plan that includes all aspects of creating awareness and promoting a brand's message and products on social platforms. These include creating an account on social channels like Facebook business page, Twitter account, YouTube channel, Instagram account, LinkedIn profile, etc. A social strategy should include goals, objectives, target groups, channels, activities, budget, timeline, and metrics.
3How do I choose which social network platforms to use?
You'll need to consider a number of factors when choosing your preferred social media platform. These include who your target audience is, whether you're looking to build relationships with potential clients or grow your business's online presence, and whether you’re looking to increase engagement or simply share information. Ultimately, the choice should be driven by your goals, your budget, and the features you need.
4When Should I Post Content?
It’s important to remember that there isn’t one best time to post content. Instead, you need to consider when your target audience is most likely to engage with your content. This means that you need to make sure you schedule your posts around peak times for engagement. For example, if you sell products related to fashion, then you may want to post articles during the weekends. If you sell products related to health, then you might want to post them during lunchtime.
5How Can I Measure the Success of My Social Media Campaign?
Measuring the success of your social campaigns is essential. There are several ways to measure the effectiveness of a campaign. Here are some examples:

• Reach – How many people did you reach through your campaign?
• Engagement – Did your followers respond to your posts?
• Conversions – Did your followers buy something from your website after following your social accounts?
6Does Social Media Marketing affect Ecommerce SEO?
Yes! If you are using social media marketing for eCommerce purposes, then you need to be aware of how this affects your search engine optimization (SEO) and search engine marketing. Social Media Marketing is usually a part of SEO services. You also want to make sure that your site loads quickly, so users won't leave before they find what they're looking for.