eCommerce Social Media Marketing

It's not just about selling your products. It's about building relationships with people.

It’s no secret that social media usage has grown tremendously these days. However, only 1/3 of brands actually have a social media strategy. By putting yourself out there, you’re telling your story and reaching out to customers. Leveraging social media will help increase traffic to your site, increase conversions, and make a lasting impression on potential customers.

 We, at WebChanakya, understand that the power of social media presence isn't just about getting likes or followers on your page. It's about engaging customers and growing your following. It's about staying top of mind and increasing brand awareness. It's about gaining customer trust, loyalty, and referrals. And in turn, it's about driving revenue and increasing online sales. Our team of social media experts would build a community around your business that will help you build trust, credibility, and awareness with your customers.   

It is not surprising that social media has made its way to e-commerce and the world of online shopping.

 What's Included in WebChanakya's Social Media Marketing Services?

 

  • Developing a Social Media Strategy for your Brand
  • Social Media Listening and Researching
  • Building a Content Strategy
  • Planning the Social Media Calendar
  • Creating Engaging Campaigns
  • Creating Graphic and Audio Visual Content
  • Creating Contest and Sales Campaign for wider reach
  • Measuring Your Social ROI
  • Online Reputation Management

Social Media Marketing

Social media marketing gives your brand a chance to connect with customers and increase their knowledge of your brand and its offerings. Our goal for your online platform management is to establish a positive relationship with your customers. The more your ecommerce store engages and interacts with them, the more they are likely to remember your product. This leads to increased sales and repeat purchases. 

Brand Management

Having a strong brand presence will help your store gain access to millions of potential customers that you would not have otherwise had. By engaging your followers, you will increase brand awareness and make your business more visible. It is a great way to drive traffic to your website, build awareness for your company and reach new customers. Also, customers will feel a closer connection to you, which in turn will increase repeat customers and referrals. 

Social Media Advertising

Social Media Ads are a powerful and effective way to market your products and services. With WebChanakya's team of social media advertising experts, your eCommerce businesses will be able to connect with new customers, build customer loyalty, and increase sales. These social media advertising campaigns set up will help boost sales by engaging and encouraging potential buyers to purchase products online. 

Online Reputation Management 

Most of our sales are done online and because people make their decisions online. It can help build brand reputation and trust in order to ensure that customers make good purchases. We understand how important it becomes for the brand to maintain a positive impression. Our reputation management services will protect your business against negative reviews and make sure that your business is listed well on the Internet.

Content Writing

Our team of content writers ensures that your website communicates effectively with your customers. It is vital that your customers understand the reason for your website, why you are selling the product. If the company has a good relationship with their customers, they will have more sales, more loyal customers and a much better reputation. 

Video Production

Videos allow the consumer to see a product, service, or brand before making a purchase decision. It will encourage them to make a purchase will be a great way to drive traffic to your store. We create many types of video content, from video ads to instructional videos, to product demos, to how-to videos. 

Our Proven Effective Social Media Marketing Process

Goals

 

  • Awareness
  • Leads
  • Sales
  • Customer
  • Product
  • Marketing

Platforms

 

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pintrest 
  • And Others

Implement

 

  • Visual Branding
  • Calendar Planning
  • Content Creation
  • Hashtags
  • Publishing
  • Scheduling

Measure

 

  • Measure
  • Analyze
  • Identifying gaps
  • Reporting
  • Meeting

 

Why social media is crucial for eCommerce brands

Drive Results through Social Media

Top 6 social media channels for ecommerce

How Can A Social Media Marketing Campaign Help My Business?

 

Building brand awareness

With nearly 2 billion monthly active users and 600 million daily active users on Facebook alone, there’s no excuse not to have a presence there. The more consumers see and interact with your brand, the more likely they are to associate your brand with a specific category of products, services, and experiences.  

Building relationships with influencers

Social Media Marketing Strategy today is all about influencers promoting a brand's product. Building relations with influencers is a great way to gain credibility and increase sales. It helps you to create authentic connections with your customers by allowing you to tap into their networks and gain access to their followers. 

Selling products directly on social networks

If you sell physical goods, then social media allows you to sell your products directly to your fans and followers. You can even set up an online storefront for your products.

Increasing conversions

The best thing about having a social media presence is that it gives you the opportunity to be in direct contact with your customers. By responding to comments and questions, you can build a relationship with your customers and encourage them to purchase your products.

Improving SEO rankings

Search engine optimization (SEO) is one of the most effective digital marketing strategies to get traffic to your site. However, if you don't optimize your site correctly, you could lose out on valuable search engine traffic.

A good social strategy will include optimizing your site for search engines such as Google and Bing. When you do this, you'll be able to improve your ranking in organic searches. This means that when someone types a keyword phrase into a search engine, your site will show up at the top of the list.

Customer service

Social media provides a platform where you can respond to customer complaints and concerns quickly and easily. Customers appreciate being able to communicate with companies via social media networks rather than having to call or email.

Social presence is powerful that can promote your business and attract new customers. With the right tools and strategies, you can start social media management to grow your business. 

Social listening

Using social listening, you can monitor conversations happening across multiple social channels. This lets you know what people are saying about your company, competitors, and industry.

You can use these insights to inform decisions about how to market your business. For example, you might decide to change your current marketing strategy based on what people are saying about you on Twitter.

 

🚀 GROWTH IS EASY WITH webChanakya 

  • Human-Centric marketing approach

  • Pool of experienced digital marketers

  • Dedicated account manager for all projects

  • Scalable Marketing Framework

Don't know where to begin?

Importance of Social Media Marketing for Ecommerce

Do I Need To Hire An Ecommerce Social Media Marketing Agency?

If you are an online business owner, you are very well aware of the importance of ecommerce social media marketing. The fact is, ecommerce social platforms have evolved to become one of the most powerful tools for getting your business in front of your target customers. With the explosion of social media platforms, your customers now have the power to instantly find out more about your products and services. They can make instant buying decisions, comment on your products, ask for discounts, and even share their experience with friends. And they can easily tell their friends and family about you and your products or services.

Ecommerce social media marketing is like a magnet. Customers will visit your website if they see it being promoted by a friend or someone else that they trust, resulting in increase of organic traffic. When you post an image or video on social channels, your followers will also like and comment on your page. This means that every time you update your social media platform with a new product, customer service, or a special offer, you are promoting your business to the people you care about most. In fact, there are several studies which show that social media posts drive up to 2.5 times more web traffic than traditional advertising.
People have become so accustomed to interacting with brands on social media networks that it has become a natural part of the way that they communicate and shop. When people see you online, they like and comment on your posts, they are more likely to return to your site, like your products and follow your social posts. This means that they’re more likely to buy from you when they finally reach the point where they want to buy your product.
Social platforms like Facebook and Twitter allow people to connect and share information, but also to share fake news and rumors about your company. So it’s important that you make sure that you have high-quality and user-generated content posted on your pages. In fact, research has shown that consumers trust brands that use social media to help them learn about a product or service.
An ecommerce full-service digital marketing agency can help you to reach a wider audience of potential buyers and convert your visitors into actual buyers. An agency can also help you to drive more visitors to your website through paid advertising on social media platforms. If you are already advertising on social channels, but are not getting the results that you want, an agency can help you to target your audience better and help you measure the results of your campaign.

Why Choose WebChanakya as your Social Media Marketing Agency?

We are a full-service ecommerce company that offers our clients complete solutions for social media marketing, SEO services, and PPC campaigns.

Our ecommerce services and ecommerce social media marketing plans will not only boost your business and increase your ROI but also ensure that you get high quality traffic from social media and digital platforms.

Expertise and experience in the ecommerce industry.

WebChanakya is a pioneer in social media services for ecommerce businesses. Our team of social media experts have worked in various companies in different verticals of the ecommerce industry. We have experts in Facebook marketing, Instagram marketing, Twitter marketing, YouTube marketing, LinkedIn marketing, and many more. We have experience in creating and managing large-scale campaign.

Focus on Quality and Efficacy

We are an agency that specializes in eCommerce Marketing. Our goal is to exceed the expectations of our clients and deliver the best possible solutions. We also work with clients to determine their unique requirements and develop a strategy to ensure that they achieve their objectives. Our expertise lies in creating digital solutions and innovative campaigns.

Dedicated Support Team

We have a dedicated support team which will work with you to make sure that your online presence stays optimized and helps you with integrating our services.

Flexibility

We understand that not everyone has the same needs. That’s why we provide flexibility to our clients regarding customization and implementation. We also provide training on how to use our services effectively to help you get the most out of them.

Increased ROI

Our team has an incredible understanding of customer behavior and how to drive customer engagement. We work with you to set realistic expectations and milestones. We can create custom marketing strategies that are aligned with your brand and will give you the best ROI. 

 

Frequently Asked Questions


Social Media Marketing FAQs
1What is the role of social media in ecommerce?
Social media plays a huge role in ecommerce. It allows consumers to interact with each other and share ideas. The use of social media can provide your company with an incredible platform for promoting your brand. You can increase your visibility and market reach by posting interesting content to attract new followers. By making your content interesting you will be able to create a good relationship between you and your audience. With the help of social media management, you can easily reach out to the right audiences at the right time, therefore improving your sales.
2What is a social marketing strategy?
A social media strategy is a plan that includes all aspects of social media marketing. These include creating an account on social media channels like Facebook business page, Twitter account, YouTube channel, Instagram account, LinkedIn profile, etc. A social marketing strategy should include goals, objectives, target groups, channels, activities, budget, timeline, and metrics.
3How do I choose which social network platforms to use?
There are hundreds of different social media platforms available today. However, not all of these platforms are suitable for every type of business. Before choosing any particular platform, think about what kind of message you want to send to your target audience, like informative tone or casual tone. Do you want to connect with current or potential clients? Are you looking to generate awareness or drive traffic? Once you understand this, you can narrow down your options.
4How much does it cost to run a social media campaign?
The price of running a successful campaign depends on many factors including: • Your budget • Number of posts per week • Target group size • Type of post (e.g., image, video, text) • Frequency of updates • Competition • Industry • Size of your target audience • Time frame
5When Should I Post Content?
It’s important to remember that there isn’t one best time to post content. Instead, you need to consider when your target audience is most likely to engage with your content. This means that you need to make sure you schedule your posts around peak times for engagement. For example, if you sell products related to fashion, then you may want to post articles during the weekends. If you sell products related to health, then you might want to post them during lunchtime.
6How Can I Measure the Success of My Social Media Campaign?
Measuring the success of your social media campaigns is essential. There are several ways to measure the effectiveness of your social media efforts. Here are some examples: • Reach – How many people did you reach through your social media accounts? • Engagement – Did your followers respond to your posts? • Conversions – Did your followers buy something from your website after following your social accounts?
7What is Social Media Marketing Mix?
Social media marketing mix refers to the combination of various tactics used to promote a product or service using social media. It includes things such as: • Creating engaging content • Using paid advertising • Promoting your business on social media • Optimizing your social media profiles • Monitoring and measuring results