Influencer Marketing Services for Ecommerce
If you sell products online, then you already know how powerful influencers are.
Influencers help customers understand the value of a product before they purchase it. This helps the customer make a more informed purchase decision about whether to buy the product or not. Our influencer marketing services are designed to help you build brand awareness and increase sales by leveraging the power of social media influencers.
With more people buying products online, it is necessary to get these potential customers to make a purchase. WebChanakya understands how Influencer marketing for ecommerce leverages the power of social media to help you sell more products and drive more traffic to your site.
WebChanakya's Expertise in Influencer Marketing
Industry Research
Influencer Pitching
Collaborations
How Do We Run Influencer Marketing Campaigns?
Setting the KPIs
For influencer marketing campaigns to be successful, we identify specific metrics and KPIs that would be tracked over the course of the campaign. The two main metrics that we track are conversions and reach. These metrics should be measured across various touchpoints throughout the campaign, such as the social media channels, email, website, and more. We also track how many people the campaign reached, and what kind of response was generated for those people.
Identifying Target Audience
Our Influencer marketing services help you identify your target customers. An influencer marketing strategy typically involves three steps: 1) Identifying your ideal audience through demographic analysis, social media research and behavioral analysis; 2) finding influential people within your audience; 3) developing relationships with those influencers. Once you have a set of influencers in place, you can build a plan that aligns the right influencers with the right content to drive results.
Discovering Influencers
Finding the best influencers for your ecommerce store doesn’t have to be a daunting process. Our team has access to a large network of influencers that can help promote your ecommerce business online. We thoroughly look into their existing followers, identify those specializing in e-commerce brands, and those who have genuine connection with their audience.
Collaborating with the Influencers
Once we've have selected a few influencers to work with, it is time to plan our campaign. Our campaign planning would include what type of content should we be sharing with your audience? How will our brand be promoting the content? We then contract with them and plan a date on which the influencer would be running the campaign.
Content Creation
The next step is creating the content that would be shared with the influencer's audience. This could be anything from an article or blog post to a video. It depends on the influencer and the type of content they prefer to share. Whatever the case, we make sure that the content created by us is aligned with the influencer's message and style.
Campaign Execution
After the content is ready, we start executing the campaign. We monitor the performance of the influencer's posts and adjust accordingly. We also keep track of the number of impressions, clicks, shares, likes, comments, etc. so that we know whether the influencer's content resonated well with their audience. If not, we would tweak the content and repeat the process until we get the desired result.
Results Analysis
After the campaign ends, we analyze the data collected during the execution of the campaign. Based on this information, we can determine if the influencer's content was effective in driving sales, traffic, leads, or other actions. We also take note of any negative feedback received by the influencer's audience, and use this to improve future campaigns.
🚀 GROWTH IS EASY WITH webChanakya
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Human-Centric marketing approach
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Pool of experienced digital marketers
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Dedicated account manager for all projects
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Scalable Marketing Framework
Don't know where to begin?
What kind of Influencers to Target?
Nano Influencers
Nano Influencers are those with around 1k-10k followers. Nanobloggers (also called nano-influencers) have the highest level of engagement for any type of influencer, at 8.8 percent. For the right brand/product, this type of influencer is hyper-authentic and highly personal, which means the experience and content delivered will differ from other forms of influencer marketing. Nano Influencers majorly don't charge brands as they are building their followings and partnerships with brands.
Micro-Influencers
Micro-influencers are less popular (followers range from 10K to 50K), but they have a very engaged audience. They are considered to be effective in than mega-influencers for brand building, engagement, and trust. That’s right. Micro-influencers are a smaller subset of influencer that follow, which means they have a personal and exclusive relationship with their followers. They're more niche focused than other influencers and their fans often want them to work closely with their brands.
Macro-Influencers
Influencers that are between 500K to 1 million in size, are not celebrity status, but are still a trusted group of content creators, are the mid-tier influencers. Influencer marketing for brands is an ideal solution for reaching highly targeted consumers who are passionate about specific topics. They are the most in-demand right now are people who have proven that they are actually capable of reaching mass audience.
Celebrity Influencers
Mega-influencers are extremely famous on social media because they have a lot of fans. These brands are very active on social platforms where their audience spends time, and they generate a ton of engagement. Brands love to work with them because their huge audience allows for enormous reach. There are two primary reasons why they're extremely expensive—one's the content, and the other's the reach.
Why Does Your Ecommerce Store Need Influencers?
Most Popular Influencer Platforms
Drive Results through Influencer Marketing
Influencer Marketing Strategies that can be leveraged for your Ecommerce Store
Why choose WebChanakya as your Ecommerce Influencer Marketing Agency?
WebChanakya is a full-service agency offering ecommerce marketing services including social media, email campaigns, mobile app development, influencer marketing, and advertising services. Our expertise lies in the fields of social media, digital marketing and technology. We create innovative web & mobile solutions that are simple, user-friendly and easy to deploy. We aim to improve your business's online presence through the use of high quality content and strategic Internet marketing.
- We are one of the top influencer marketing service providers and we have served over 1000+ clients worldwide. We develop influencer marketing strategies that are designed to get results.
- We have been doing influencer marketing since 2016. So we have in-depth knowledge of the industry and how to do it well.
- We have a team of expert social media managers and PR experts. All our team members have years of experience and they have worked for major ecommerce brands, having strong relationships with influencers.
- We have in-house technology team who develop and implement different types of successful campaigns on social media.
- We offer monthly report and monthly billing option so that you can track your campaign performance. We analyze the campaign strategy put in place to evaluate how it is performing.
- You don’t need any special skills to run an online business. We make it simple for you. We provide influencer marketing services and training.
