Influencer Marketing for Ecommerce

Gain exposure, reach a wider audience, and encourage new customers to purchase your products.

The power of influencer marketing for ecommerce is huge! Influencers are a great way to build trust, increase traffic, and help you drive sales because of their credibility. Influencer marketing provides a great opportunity for ecommerce stores to reach potential customers and get them interested in their products.

With more people buying products online, it is necessary to get these potential customers to make a purchase. WebChanakya understands how Influencer marketing for ecommerce helps you sell more products and drive more traffic to your site. Our influencer marketing services are designed to help you build brand awareness and increase sales by leveraging the power of social media influencer marketing.

WebChanakya's Process of Influencer Marketing

How Do We Run Influencer Marketing Campaigns?

Setting the KPIs

For an influencer marketing campaign to be successful, we identify specific metrics and KPIs that would be tracked over the course of the campaign. The two main metrics that we track are conversions and reach. These metrics are measured across various touchpoints throughout the campaign, such as the social media channels, email, website, and more. Our team also tracks how many people the campaign reached, and what kind of response was generated from every collaboration.

Identifying Target Audience

Our team helps you identify your target customers. An influencer marketing strategy typically involves three steps:

  1. Identifying your ideal audience through demographic analysis, social media research and behavioral analysis.
  2. Finding influential people within your audience.
  3. Developing relationships with those influencers. Once we have a set of influencers in place, we build a plan that aligns the right influencers with the right content to drive results.

Discovering Influencers

Finding the right influencer for an ecommerce brand doesn’t have to be a daunting process. Our team has access to a large network of influencers that can help promote your ecommerce business online. We thoroughly look into the influencer's existing followers, identify those specializing in e-commerce brands, and those who have genuine connection with their audience. 

Collaborating with the Influencers

Once we've have selected a few influencers to work with, it is time to plan our campaign. Our campaign planning would include what type of content should the collaborator be sharing with their audience and how will our brand be promoting the influencer content. We then contract with them and plan a date on which the influencer would be running the campaign.

Content Creation

The next step is creating the content that would be shared with the influencer's audience. This could be anything from an article or blog post to a video. It depends on the influencer and the type of content that their audience resonates to. Whatever the case, we make sure that the content created by us is aligned with the collaborator's message and style.

Campaign Execution

After the content is ready, we start executing the campaign by coordinating with the influencers. We monitor the performance of the collaborator's posts and adjust accordingly. We also keep track of the number of impressions, clicks, shares, likes, comments, etc. so that we know whether the collaborator's content resonated well with their audience. 

Results Analysis

After the campaign ends, we analyze the data collected during the execution of the campaign. Based on this information, we can determine if the influencer's content was effective in driving sales, traffic, leads, or other actions. We also take note of any negative feedback received by the influencer's audience and use this to improve future campaigns.

🚀 GROWTH IS EASY WITH webChanakya 

  • Human-Centric marketing approach

  • Pool of experienced digital marketers

  • Dedicated account manager for all projects

  • Scalable Marketing Framework

Don't know where to begin?

What kind of Influencers to Target?

Nano Influencers 

Nano Influencers are those with follower count of 1k-10k. Nano bloggers (also called nano-influencers) have the highest level of engagement at 8.8 percent. For the right brand/product, this type of creator is hyper-authentic and highly personal, which means the experience and content delivered will differ from others. They are also called niche influencer and majorly don't charge brands as they are building their followings and partnerships with brands.

Micro Influencers

Micro influencers are less popular (followers range from 10K to 50K), but they have a very engaged audience. They are considered to be effective than mega-influencers for brand building, engagement, and trust. That’s right. A micro influencer is a smaller subset of influencer that follow, which means they have a personal and exclusive relationship with their followers. They're more niche focused than other influencers and their fans often want them to work closely with their brands.

Macro Influencers

Influencers that are between 500K to 1 million in size, are not celebrity status, but are still a trusted group of content creators, are the mid-tier influencers. Collaborating with them, for brands is an ideal solution for reaching highly targeted consumers who are passionate about specific topics. They are the most in-demand right now are people who have proven that they are actually capable of reaching mass audience.

Celebrity Influencers

A mega influencer is extremely famous on social media because they have a lot of fans. These influencers are very active on social platforms where their audience spends time, and they generate a ton of engagement. Brands love to work with them because their huge audience allows for enormous reach. There are two primary reasons why they're extremely expensive—one's the content, and the other's the reach. Brands usually prefer them to be their brand ambassador.

Why Does Your Ecommerce Store Need Influencers?

Influencers are good PR!

If you want to improve brand recognition, collaborating is an effective way to reach your potential customer.

They Drive Quality Traffic

It isn't just about reaching your target audience, it's also about driving new traffic. Connecting with influencers helps drive organic and quality traffic to the website.

Promotional Content

The content generated and shared by influencers can be used in our advertising campaigns to get the maximum ROI from the collaborations.

Build Long-Term Relationships

Strong influencers have great connection with their audiences. If you want to build long-term relationships with your customers, connecting with influencers is an effective way to do so.

Spread Awareness

People want to know everything about the product before making a decision. Influencer marketing can help you spread awareness of your business, resulting in word of mouth marketing.

Cost-Effective Way

In today's online world, there's no reason you shouldn't use influencer marketing to grow your business. It's a great way to reach your target audience without breaking the bank.

Easy to Set Up

If you're looking for an effective and easy way to reach your target audience, influencer marketing is your best bet. It connects with your target audience in a way that feels personal and authentic. 

Efficiency in Scaling

You don't need a large budget to start. With the right tools, you can easily scale your campaign.  A right mix of barter and paid collaborations will help get quick results.

Most Popular Types of Influencers


The power of Instagram lies in its ability to create the perfect balance between a platform that is just right for brands, and its popularity with consumers. 


88% of all people online have a Facebook account. If you are trying to sell a product to these people, Facebook is the most efficient platform to do so.


This platform is a fantastic opportunity for small businesses to connect directly with customers and share their products with the world.


Most important platform because of its massive user base and the ease with which content can be pinned onto the site.

Drive Results through Influencer Marketing

Influencer Marketing Strategies that can be leveraged for your Ecommerce Store

Instagram Story Telling 
Storytelling is one of the most popular forms of content on Instagram. People love seeing real life experiences from others. That’s why storytelling works best. 
Promo Codes
There are many types of promo codes that can be given to influencers before the campaign begins. Some influencers give away free products while others offer discounts. 
Create Meaningful Relationships
When it comes to influencer marketing, it's all about relationships. The more meaningful the relationship between you and the creator, the more likely they are to share your content. The more they share your content, the more the sales would increase. 
Visual Content
People like visual content. It’s easier to understand than text. It helps to create a connection with your audience. Visual content includes instagram stories, social posts, reels, and videos.
If you use cross features, you can get more engagement. Cross features include things such as links to other pages, hashtags, and mentions.
Special Hashtags
Branded Hashtags are a great way to connect with other users. When you add special hashtags to your posts, you can reach a wider audience. 
Video Content & Vlogs
Videos are becoming increasingly popular on Instagram. Videos help to make your content stand out. They allow you to show off your products and explain how they work.
Contests & Giveaways
Giveaways and contests are another way to drive traffic to your page. You can ask influencers to share your contest on their channels.

Why choose WebChanakya as your Ecommerce Influencer Marketing Agency?


WebChanakya is a full-service agency offering ecommerce marketing services including social media, email campaigns, search engine optimization, website development, influencer marketing, and advertising services. Our expertise lies in the fields of ecommerce social media management, digital marketing and technology. We create innovative marketing solutions that are simple, user-friendly and easy to deploy. We aim to improve your business's online presence through the use of high-quality content and strategic digital marketing. 


  1. We are one of the top influencer marketing service providers and we have served over 1000+ clients worldwide. We develop campaigns that are designed to get results.
  2. We have been doing it since 2016. So, we have in-depth knowledge of the industry and how to do it well.
  3. We have a team of expert social media managers and PR experts. All our team members have years of experience and they have worked for major e commerce brand verticals, having strong relationships with influencers.
  4. We have in-house technology team who develop and implement different types of successful campaigns on social media on different social media platform.
  5. We offer monthly report and monthly billing option so that you can track your campaign performance. We analyze the campaign strategy put in place to evaluate how it is performing.

Frequently Asked Questions

Influencer Marketing FAQs
1What is influencer marketing?
It is when brands pay people to talk about their products online. This includes bloggers, vloggers, YouTubers, Instagrammers, etc.
2Who uses influencer marketing?
Any company that sells anything online. From clothing companies to food companies to tech companies, everyone is using it.
3Is influencer marketing effective?
Yes! It’s proven to be one of the most effective ways to market your products online.
4Why should I use influencer marketing?
Because it works. People love talking about things they like. And if you give them something to talk about, they will. 
5How much does it cost?
The price depends on how many followers you have, what type of post you want to run, and how long you want to run it for.
6How does WebChanakya contact influencers to promote your products?
We contact relevant influencer to promote your product by reaching out to them through social media or email, asking for them to review your product, or sending them free products or samples. Influencers are people who have a large following on social media.
7Which platform is best for collaboration?
Social media platforms like Instagram, Facebook, YouTube are excellent platforms because they can be used to connect you with your target audience. 
8What does influencer marketing look like?
It looks different on every platform. But generally speaking, it involves paying someone to create content (like videos or blog posts) about your product. Then the content creator shares that content across all their platforms.
9Do you have to pay to promote your product?
It completely depends on the kind of presence they have. Some are willing to work on a barter basis and the rest are paid to promote the products.
10Is it a part of social media marketing?
No. It is not a part of social media marketing. It’s an entirely separate strategy. Social media is one of the platforms to run those campaigns.  
1111 Will my Instagram followers increase after this??
Yes, as and when collaborators share content they created on their profile, our brand reaches their audience. This helps us gain social proof for our brand.