1. Grow your Audience on Social Media
Social media is most powerful platform where you can make customer relationship with your social content. Facebook, twitter, Google Plus and Pinterest are the social platforms to engage the most relevant consumers.
: Increase likes, create groups, create events, post offers. It is an enormous platform to grow hotel in businesses.
: Form relevant circles and share your contents to Followers, circles and groups. Number of people in circles and followers will increases your reach enormously. Share Images (images are the most viral in Google plus), blogs and articles. Invite people to review you.
: Create a twitter list of similar people and visit and follow the list of those people and make your social network stronger. Post more images to get batter reach.
: An Image-based Social Media platform which has created a great attraction and popularity among women. It’s a perfect place to create your board and Pin details, images and content about your hotel.
2. Optimize website
a. Make your website responsive:
Smartphones and tablets are in the hands of 70% of your consumers. So change your designs and user experience. Traffic over website through mobile phones and tabs has increased exponentially. So, mobile responsive website is a must need.
b. Optimize your website Content:
Optimize and strategize your content style of your website: Timing, look and feel everything should be according to the season. Blogs, articles, press releases, web content should be more audience oriented and search engine friendly.
c. Call to action:
It’s an art to collect the information of your customer and subscribe them on the offers of their choice season, festival and place.
3. Google my Business and Google hotel finder optimization
a. Google one of the most prime search engines worldwide has given an option of Google hotel finder and Google my business to give most relevant search results to their customer.
b. List your hotel on Google my business and Google hotel finder to give every information about your hotel. Make sure you complete the basic profile, including:
1. Business Name
3. Contact Info
6. Reputation Management
4. Online reputation management
A must need, but why? You can read about it here
5. Email Marketing:
is also an unbeatable strategy for creating leads, create festival offers. Have an annual E-mail marketing plan regarding services, offers, native place, festivals etc which will create a good impression and engagement with your content.