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In this digital age we love to post, share, like and comment. Each and every act and footprint are the elements which creates your reputation in the virtual world. I am not only talking about an individual or a person I am also talking about the firms and companies who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names searched on Google. Every social media site and search engine give the review system because they will not able to go and verify every single profile on the web. So the results you see depends on the reviews and presence of that persona or firm on Internet. Your reputation is build when people get to know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, or review matters in virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it.
What is online reputation management?Online Reputation Management is just like personal branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand”. Internet is the new first impression now, anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with?
- Brings value
Now have you ever Google yourself?Before that sign out from Google accounts! Search for the things or activities you are known for, try wider search queries including your services and products or activities. Are the results satisfying? Do you see people with good reviews on top of your profile or people who has more likes and followers on twitter and Facebook ahead in search results? People like
- Business partners
- Stock holders
- Prospective employers
- Personal contacts
Beware of Negative Marketing!There are mainly four elements are responsible for spoil of reputation.
- Negative Reviews
- Negative Media Coverage
- Black hat Guys - (People who are hired for negative marketing.)
Best practices for Online Reputation management:
- Create good social media and Web profile over Internet.
- Build good, interactive, informative content on social media and relevant blogs.
- Listen, response, learn and improve feedback you get your services.
- Hire technically sound people or online reputation management agency to create and manage your brand.
- Don’t be aggressive in promoting your brand that people fed up.
- Know what information is out there
- Manage and maintain the Information about your brand.