1. Pitch your giveaway concept
Once you find the influencer, pitch your brand’s giveaway idea. It takes lot of effort to keep the pace against your competitors. You have to be creative and unique. The content should make you stand out.
It does not matter who curates it, it may be your content writer or the influencer himself. Pitch them the giveaway concept in such a way that when it reaches to your audience, it should blow them away. They should appreciate what you are giving them away.
It should come out as the value of your collaborating with them brings substantial growth to your business.
2. Ask influencers to post a link to your giveaway page
Have a full control over the sweepstakes process by letting the influencers post links to your giveaway page. It is one of the most upfront way to drive traffic to your website.
It is one fairly simple approach, but you can give it a twist by developing a theme specially for your
sweepstakes or giveaway campaigns.
You can also ask the influence to create content regarding the campaign, that features your business and promotes your products and services.
3. Run an Instagram giveaway takeover
Getting in the good books of your followers is one hell of a task. Before putting them directly on the work, expose them to behind the lens story of the influencer.
Let the influencer take over and promote you in his/her patent style. Put a game plan around your brand that includes your influencer to talk about your product and services. Making it personal harness the interest of your consumers and prospects.
Make one thing clear, here quality matter the most than the quantity. If the takeover by the influencer is doing more than just impressing your followers and he is promoting it effectively to his own audience, then you are bound to gain some new followers and generate leads. 4. Create a hashtag
Customer really love the idea of giveaways for one simple reason- the free stuffs they get in reward.
Having your influencers' fans to follow your social platforms and comment on your posts is one great tactic to garner the attention of all the people following your niche.
Creating a hashtag helps you to track who has participate in your sweepstakes and giveaway campaign and how is their post making a change to your business.
Make sure that you on decide on an interesting hashtag that justifies your company’s promise and products and service. Not forget to stuff the hashtag in your content, but make sure it is relevant and you are not overdoing it.
5. Ask followers to tag their friends
Asking your fans to follow and comment does not stop you there. You have many ways to seize as many followers as you can in order to grow the business. Brands can also have their influencer ask their followers to tag their friends to get an entry into the giveaway contents.
The benefit of this is that brands not only tap the huge audience base of influencer, but also their audience's followers, resulting in a multiplying word of mouth effect.6. Take advantage of user-generated content
There is a deal with high content that it never gets the exposure that it deserves. Some people find it beseeching comments that are so sugar coated, so it is recommended that you ask the followers of the influencers to upload their content using your brand hashtags.
There’s a thing if you have the brand evangelists advertising your products and services, then why not promote it. It works well brands coming under lifestyle, food and fashion circle, those who seek fame, popularity and glamour.
When such people post their picture with the branding hashtags, it catches the attention of their followers and they will get exposed to the brand and their campaigns.
You can create a hub on your website to collect user-generated content through a branded hashtag or curate the top photos yourself. It is a quick way to increase visibility and create excitement among your fans and their followers.7. Reveal giveaway details
The best way to tease your consumer is to get in the influencer and let him take the baton and reveal the details of your campaign in his own way.
Considering working with him will give your business the required oomph. When you giveaway your exclusive products, let him create the hype by giving out the details and reach out to large clout in comparison to yours.
Snapchat is one of the most effective platform when it comes to taking the brand to the next level, it creates an apt sense of suspense and builds the excitement by making the participation as urgent as it can be. It captures the full attention as they already know, once they miss they can’t keep up with it and miss out on a big opportunity.8. Pick an appropriate time
For every influencer, there’s a certain time of year that their posts shine the most. For some, during high-end and popular events and for others it comes often that they are in the business.
So it is on the advertiser that they pick someone who is appropriate and who can orient their campaign efforts during this time. You have to ensure that you’re running your campaigns during a time when the influencer is known to shine the most.