You need to decide where you want your ads to appear. Here you are available with two options:
1) Automatic Placements: TikTok automatically optimize your ad delivery across all placements. It is recommended specially for your first few campaigns.
2) Select Placements: You can choose particularly where you want your ads to show up - TikTok or News Feed App Series(TopBuzz/BuzzVideo/NewsRepublic).
Market Link: Enter the link of the app or the website that you want to advertise.
Category: Here you have to enter your product category. TikTok may use this category to reach out to your audience, so classify your categories accurately.
Keywords: Enter keywords that match and describes your app or your website. You can enter up to 20 keywords.
These keywords help algorithm to identify products precisely.
It helps advertisers to automatically deliver high performance ads to their audience. It accepts basic elements required for the ad (image, video, title, description) and automatically generate different ad combinations.
It helps advertisers to identify which combination of ad component works the best.
Here you need to fill in the details of your target audience.
Carefully research about interests and behaviors of your target audience.
Audience: You can set up Lookalike or Custom audience.
Using lookalike audience
you can reach new people based on your existing customers.
TikTok automatically create a larger audience similar to your custom audience.
is highly targeted form of audience. In custom audience you upload IDs of users that you want to target exclusively.
Fill out the basic details of your target audience.
Interest: Mention interests of your potential customers.
Ads will be shown to the people based on their interest.
Budget & Schedule
Minimum Daily or Total budget s $50.
Pacing: Standard and Accelerated are two ad delivery categories based on which your budget would be spent.
Standard(Recommended): It is default delivery method in which your budget would be spread evenly throughout the day.
Accelerated: It shows your ad more frequently from the start of the day.
Schedule & Dayparting: Choose the timeframe when you want your ads to run.
You can set the start and end time within the date range you choose or opt to run Ad continuously.
Bidding & Optimization
Under Optimization Section, you need to select optimization goal based on your campaign goals.
There are three types of optimization goals: Conversion, Click and Impression.
Conversion: Ads are shown who are most likely to convert and achieve your conversion goals.
Click: Ads are shown to people who are most likely to click on them.
Impression: Ads are shown to maximum amount of people.
Bidding: Bid represents what you are willing to pay to achieve your desired result.
There are number of bid strategies to choose from.
You can set how much you are willing to pay per thousand impressions, per click or per conversion(CPM, CPC, oCPC) depending on your optimization goal.
Third Party Tracking Settings: Impression tracking URL will track your impressions and conversions.
Click tracking URL will track your clicks and conversions. Video view tracking URL will track your video plays and conversions.
Once Ad Group is created, click next.