The most important aspect while marketing is to get consumer trust. Testimonials and reviews matters in E-commerce. Digital consumers are socially active and they check reviews and reputation of the company before purchasing anything. It is challenging to stand-out in business-driven market. You have to do impactful content creation and content marketing to build trust amongst consumers. Advertising and promotions sell products but content sells the brand. Creation of content plays an important part in trust-building process; it helps in conversion, social engagement and reaching the potential consumers
But how can content help in building online reputation, what should be the steps to do incredible content creation. Following are some points to know why Content marketing should be number one priority in any business
It is a key component in doing communication shift; you do better marketing if you plan first. Understand your Audience and be clear that why you are writing for them. Use relevant keywords to gain higher visibility on search engine. Plan about promotion and contests for your brand
Content should be well-defined and engaging. It should educate, entertain, empower and inspire, such type of content establishes credibility and drives customer acquisition. It takes lot of research and time but helps in grabbing valuable readers on your site. Try to proof –read carefully before posting anything
It is content marketing process in which have to plan everything step by step. Content funnel helps in enriching experience of your client by helping them to know every information clearly
Visual content builds branding image
Visual content marketing is a unique approach to capture attention of any reader. It allows making deeper connection and as any person gets connected person than text. Include videos, infographics, text photos etc. Visual content helps in graphical representation of content and create impact on the mind of consumer
Share on social media
Social media channels are an authentic way to inform and engage people. There are various social media platforms like Facebook, Twitter, Instagram and other. It helps in increasing visitors on website and engagement. Post the link of the blogs on every social media page and account, It will lead to amplification of brand messages and leads to conversions
E-mailing is an opportunity for professional representation for those clients who are not active on social media. It is an effective way to communicate with Customers. Try to interact professionally on mails and present your brand. Include links of the website in mails; it helps to drive traffic with call to action
CMOs says E-mail marketing is most effective way to generate revenue
Brand awareness 76%
Drive lead generation 69%
Generates sales 65%
It is important to monitor the performance of the published content. Analytics helps you to know about the effectiveness of your marketing strategy on target audience. Try to analyse performance on social media channels also, how many followers and likes you have gained.
Remarketing the content
Remarketing helps in reengagement of your clients. It can be highly effective step for your existing clients; they will become your regular clients
Marketing your company and gain consumer trust is complex and challenging; this is the reason why Investing in content for your business has become crucial in doing impactful business. Customers and client are smart. Impactful content helps to know how the brands see their consumers. Earning the trust should be first principle of any professional than providing product services.
If you liked the strategies in this article and want to use them then get connected to webchanakya. Our team can help you to think in different ways for your business and get popularity. We can discuss how webchanakya can help you in Content marketing.