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But how can content help in building online reputation, what should be the steps to do incredible content creation. Following are some points to know why Content marketing should be number one priority in any business
It is a key component in doing communication shift; you do better marketing if you plan first. Understand your Audience and be clear that why you are writing for them. Use relevant keywords to gain higher visibility on search engine. Plan about promotion and contests for your brand
Appealing contentContent should be well-defined and engaging. It should educate, entertain, empower and inspire, such type of content establishes credibility and drives customer acquisition. It takes lot of research and time but helps in grabbing valuable readers on your site. Try to proof –read carefully before posting anything
Content funnelIt is content marketing process in which have to plan everything step by step. Content funnel helps in enriching experience of your client by helping them to know every information clearly
Visual content builds branding imageVisual content marketing is a unique approach to capture attention of any reader. It allows making deeper connection and as any person gets connected person than text. Include videos, infographics, text photos etc. Visual content helps in graphical representation of content and create impact on the mind of consumer
Share on social mediaSocial media channels are an authentic way to inform and engage people. There are various social media platforms like Facebook, Twitter, Instagram and other. It helps in increasing visitors on website and engagement. Post the link of the blogs on every social media page and account, It will lead to amplification of brand messages and leads to conversions
E-mail marketingE-mailing is an opportunity for professional representation for those clients who are not active on social media. It is an effective way to communicate with Customers. Try to interact professionally on mails and present your brand. Include links of the website in mails; it helps to drive traffic with call to action
CMOs says E-mail marketing is most effective way to generate revenue
Brand awareness 76%
Drive lead generation 69%
Generates sales 65%
MeasureIt is important to monitor the performance of the published content. Analytics helps you to know about the effectiveness of your marketing strategy on target audience. Try to analyse performance on social media channels also, how many followers and likes you have gained.
Remarketing the contentRemarketing helps in reengagement of your clients. It can be highly effective step for your existing clients; they will become your regular clients
If you liked the strategies in this article and want to use them then get connected to webchanakya. Our team can help you to think in different ways for your business and get popularity. We can discuss how webchanakya can help you in Content marketing.